Loupe screen picker
Press ⌃⌘⇧P and a magnifier with a crosshair follows the pointer, so you hit the pixel you meant rather than the one next to it. The value lands on your clipboard in HEX, RGB or HSL.
macOS 26+
Pick any color.
Build the whole brand.
Sample any pixel on screen through a magnifier loupe, then keep the colors, logos, fonts, documents and notes that make up a brand in one place - as kits that sync across your Macs and travel as a single file. Free, native, and offline by default.
What it does
One window instead of five tabs
Brand kits
Colors, logos with a zoomable preview, fonts that tell you whether they're installed, documents from PDF to PSD with Quick Look, and rich-text CVI notes - all in one collection instead of a folder and a doc.
Import from a website
Point it at a URL and get a ready kit back: role-named colors, high-res logos, the actual webfonts and a full-page screenshot. A competitor's brand, documented, in about the time it takes to open their homepage.
Share as one file
A whole collection exports to a single self-contained
.pocketcvi file - assets included. Hand it to a client or a freelancer
without a shared drive, an invite or an account.
Contrast checking
Check any pair of colors against WCAG-style contrast ratios before the palette reaches a designer, so accessibility is a decision you make early rather than a bug you fix late.
iCloud sync
Collections follow you between Macs through your own iCloud Drive. Ours is not a server in that sentence - there's no Pocket CVI account to make, and nothing to sync through us.
Free to use. Pro for the AI.
Everything that doesn't call an AI model is free, forever: picking, brand kits, website import, the local palette generator, contrast checking, sync and sharing. No trial clock on any of it.
Pro - €5 a month or €99 once, with a three-day trial and no card up front - unlocks the AI features and pro tools like swatch export for Illustrator, Photoshop, Keynote and code. One licence covers up to five Macs and is verified on your own machine, so it keeps working offline.
The unusual part: the AI runs on your key, not ours. Paste a Claude or ChatGPT key, or point it at your own Ollama or LM Studio server. You pay the model provider directly - usually cents per request, or nothing at all if you self-host - and we take no cut and see no prompts.
Questions
The ones worth answering
What does CVI mean?
Corporate Visual Identity - the colors, marks, type and rules that make a brand recognisable. Pocket CVI is where you keep one, whether it's a client's, a competitor's, or your own.
Do I need an AI key to use it?
No. The free app does the picking, the kits, the import and the sync without touching a model. AI is an optional layer on top, and even then it's your key and your account - we never sit between you and the model.
Where does my data live?
On your Mac, and in your own iCloud Drive if you turn sync on. There's no Pocket CVI account and no collection of ours holding your kits - which is also why we can't recover them for you if you delete them.
Why macOS 26 only?
It's built on the current SwiftUI and AppKit rather than shimmed back through several generations of them. That keeps the app small and native, at the cost of not running on older systems.
Get it
Download Pocket CVI
Open the disk image, drag Pocket CVI to Applications, press ⌃⌘⇧P. No account, no setup wizard.